MPR – International Committee for Marketing and Public Relations


22 August 2022, 16:00–17:30, Prague Congress Centre


Organizing committee: MPR

The Power to Inspire Hope

At a time of overwhelming challenges, distractions, and dissonance, present an example(s) of how your museum inspires hope that builds morale, promotes resilience, and/or rethinking of values, identity, or ethics among individuals, groups, or communities through any of the following:

  • Creative, positive, and/or timely messaging, branding, and/or campaigns
  • Stories, narratives
  • Images, video, graphics, music
  • Social media
  • New technology
  • Programming


23 August 2022, 14:30–16:00, Prague Congress Centre


Organizing committees: MPR, AVICOM, ICOM Germany

The COVID-19 Challenge: Museums and their digital engagement in times of crises. Results of the Solidarity Project of AVICOM, MPR and ICOM Germany

In this collective endeavour AVICOM and MPR with support by ICOM Germany have worked out, in dialogue with leading representatives of museums, the status quo of their digital/hybrid presence. Therefore, MPR has realized narrative interviews with representatives all over the world. The results are highly interesting interview films. AVICOM has analysed the digital presence (websites, social media) of these and other museums and their digital strategies in the pandemic period and evaluated them with a view to innovation, inclusion and sustainability. The joint session reports about the project results, shows extracts of the narrative movies, presents best practice examples and invites 5-Min-contributions and a wider discussion.


23 August 2022, 16:30–18:00, Prague Congress Centre


Organizing committee: MPR

The Power to Engage in Conversation

Share how your museum deals with tough topics, polarization, and/or disinformation by engaging audiences in conversation and encouraging critical thinking, through any of the following:

  • Transparent/ongoing dialogue promoting diversity, equity, accessibility, inclusivity, and/or sustainability
  • Giving voice to non-traditional and/or vulnerable members of your community in a safe and welcoming environment
  • Identifying emerging community leaders, influencers, and networks
  • Market research
  • Innovative platforms or formats




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